CPA Forum by DiGi - 22nd January 2003
The first of its kind in Malaysia, the inaugural CPA Forum by DiGi took place in Cyberview Lodge in Cyberjaya on 22nd January 2003. There were three main objectives for this forum:
1) To introduce the CPA concept to the Malaysian content provider community
2) To learn from the experiences from some of our content and infrastructure providers
3) To discuss the various aspects of the CPA business
Judging from the feedback from some of the 130 participants, we are very pleased and satisfied with the outcome of the forum, and we believe that we managed to meet the objectives.
As promised, here are most of the presentations held during the forum:
- MNP General FAQ
Finding your answers to common enquiries about CPA-MNP
- DiGi's CPA Initiative
- Introduction of the CPA concept highlighting the business opportunities by Michel Sagen and Syed Othman, the CPA Team DiGi Telecommunications
- CPA in Telenor - Where it all began
- A look into the CPA success in the Norwegian market by Olav Bjelland, Senior Manager, Telenor Mobile
- CPA in Norway and Asia - A Content Provider's Perspective
- A glimpse of CPA in competitive markets by Erik Risdal, President, Cellus Asia
- CPA - A Malaysian Perspective
- Experience sharing in the Malaysian market by Lester Neil Francis, General Manager, AKN Messaging Technologies
- MMS and LBS - Applications and usage
- Leading edge technology today> by John Jambu, Marketing Manager, Ericsson (Malaysia)
- Managing High Volume SMS Campaigns
- A look into the various aspects of mobile campaigns by Ati M. El Bakush, CEO, Matrix Internet & Wireless
Press Release on the CPA Forum: Photo Story on the CPA forum:
|
