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DiGi's Amazing Malaysians is a corporate social responsibility programme initiated by DiGi Telecommunications Sdn Bhd in January 2005. It aims to support the preservation of Malaysia's heritage by identifying individuals who are doing great heritage work (our Amazing Malaysians) and engaging them in projects with youth or children living mainly in rural areas.
Malaysia's unique, diverse and vibrant national heritage is found in many different faces of the nation and expressed through customs, folklore, language and traditions, and reflected in its natural and built environment.
The programme - founded on the belief that to preserve tradition, it is necessary |
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to preserve the ability of people to practise it - has identified five broad areas of heritage to focus on, namely natural, cultural, art, built and social heritage. Via individual projects, DiGi hopes to contribute in a real and meaningful way to strengthening the knowledge, skills and craft that link Malaysia's past to its present, and future.
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| A student being guided by a craftswoman during the weaving workshop of The Traditional Architect of Terengganu project |
A student being guided by a DiGi volunteer at the music workshop in Mukah |
Painting a lion head at The Lion Dancer of Johor project |
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In each project, an Amazing Malaysian works with some 50-100 children/youth for up to three months. The projects are designed both to be educational for the participants, as well as to have an element of sustainability. The hope is to create a lasting love for heritage among our younger generation as well as to contribute in a concrete, long-term way to its preservation.
Each project is "adopted" by a different department in DiGi, involving some 20 to 30 volunteers. Led by their department heads, they go out in full force to ensure the smooth implementation of their projects. These are carried out in three phases.
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