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DiGi introduces real mobile experience for customers with launch of MobileTVTM

DiGi first to launch MobileTVTM on high-speed mobile network in Asia, first to bring ntv7 live in Malaysia on handsets- a service set to boost uptake of mobile data

Kuala Lumpur, August 19 2004 - DiGi Telecommunications Sdn Bhd elevated its Enhanced Data Rates for Global Evolution (EDGE) offering to a new dimension with the commercial availability of its MobileTVTM service.

Promising the highest quality and fastest data transfer speeds on its network in Malaysia, DiGi's prepaid and postpaid customers in the Klang Valley will be able to watch live television service over local leading terrestrial channel, ntv7 on their EDGE enabled handsets. At the click of a keypad button, customers are able to enjoy dramas, comedies, reality shows, documentaries, sports' updates and news on the feel good channel, anywhere, anytime of the day.

Simultaneously, DiGi announced that its customers can watch pre-recorded clips of programme highlights from TV3's Misteri Nusantara, 8TV's 8 Live Chart Show, Flava and Latte @8, and check out famous tourist destinations and information on Feng Shui from Nanyang Online. In addition, movie trailers such as New Police Story 2, Alexander and Ghost Story from cinema online and music video clips from Universal Music like S Club 7 and Daniel Beddingfield are also made available.

Commenting on the launch of this service, DiGi's Head of Mobile, Mr. Erik Aas said, "The Mobile TVTM service is the optimum service for consumers who place a premium on being kept informed and having entertainment with them, wherever they go. It's about providing entertainment aficionados true convenience and flexibility on our high speed mobile network, clearly giving them a choice to mould the use of mobile communications to suit their varying lifestyles."

"The content offered now is only the start of this innovative and practical service. We are targetting our customers who are youth, young professionals and adults for this service, and will soon expand this list of offerings to include more exciting content to suit the evolving habits of these customers," stressed Mr. Aas.

To encourage take up for MobileTVTM services, DiGi is offering a simple and easy to understand pricing structure whereby customers will be allowed unlimited viewing of content for RM14.90 a month. Customers can watch MobileTVTM contents for as long as they want without being concerned about the file sizes.

DiGi's MobileTVTM is powered by its HighSpeed Mobile NetworkTM and DiGi expects this service to garner encouraging response and increase its mobile data revenue. The company has been experiencing positive trends with the offering of all its new mobile data services packages with affordable pricing plans.

To enjoy MobileTVTM, customers can subscribe the service at DiGi Centres or call into the Customer Service at 016 221 1800. DiGi's prepaid and postpaid customers in Klang Valley can enjoy MobileTVTM services on the EDGE capable Nokia 6230 handset.

DiGi is also organizing a special roadshow at Kuala Lumpur Plaza from August 27 to 31 2004 to educate its customers on MobileTVTM. DiGi's prepaid and postpaid customers who sign up for MobileTVTM at the roadshow will receive a RM30 chatz, International Direct Calling Card each.

About DiGi

DiGi is a leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use wireless services to simplify and enrich the lives of its customers. We create value for our customers by selecting the most appropriate cutting edge technology so that they benefit from products and services that give them choice, convenience and control.

We have an established presence as a leader in voice and data prepaid services with a number of firsts that have set industry benchmarks for creativity and innovation. These services are offered under the Beyond Prepaid brand name. Our postpaid service under the Horizon Postpaid and Discover Business Solutions brand names deliver high quality voice as well as value-added mobile content and data services to both individual and corporate customers.