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DiGi is Malaysia's Most Valuable Telecom Brand, says Brand Finance

Shah Alam, 21 March 2012: DiGi Telecommunications Sdn Bhd ("DiGi") was recognised as Malaysia's Most Valuable Telecom Brand in the Brand Finance Telecom 500 report announced recently. With a brand value of US$760 million (RM2.3 billion), DiGi is the only telco brand in Malaysia and in the ASEAN region to be given an AA brand rating.

Ranked at #3 after Singtel and Telkom Indonesia in the ASEAN region, DiGi's brand value has reportedly increased by 16.62% over 2011, in tandem with the global average increase of 18%.

Published by Brand Finance plc in association with Total Telecom, Brand Finance Telecoms 500 is a study analyzing the financial value of the world's top 500 telecoms brands globally. Each brand will go through a benchmarking study of strength, risk and future potential of a brand in comparison to other industry-related brands including the brand value as well as a summary measure of the respective brand's financial strength.

DiGi's Chief Marketing Officer Albern Murty who received the award on behalf of the company said: "We are pleasantly surprised to be acknowledged as the country's most valuable telecom brand for 2011 by Brand Finance. This recognition is a powerful affirmation of the efforts made by our employees to create a brand image that our consumers are passionate about."

Added Samir Dixit, Managing Director of Brand Finance Singapore: "DiGi is a strong brand in Malaysia with one of the highest brand rating in Asia. Their brand and brand value has grown well as a result of a consistent and focused brand strategy."

The Brand Finance Telecoms 500 - Most Valuable Telecom Brands in Malaysia
Malaysia Rank 2012 Asia Rank 2012 Global Rank 2012 Rank 2011 Brand Brand Value 2012 Brand Rating 2012 Enterprise Value Brand Value / Enterprise Value (%) Brand Value 2011
1 25 113 111 DiGi 760 AA 7,944 10% 652
2 26 114 114 Telekom Malaysia 734 AA- 4,557 16% 628
3 39 155 150 Celcom 539 AA- 7,387 7% 429
4 42 170 140 Maxis 473 A 6,004 8% 460
5 43 173   XI 463 A 4,824 10%  
6 51 202 168 Hotlink 347 A 8,134 4% 348
7 67 282 286 Vads 156 A 900 17% 119
8 82 328 320 Axiata 108 A+ 15,075 1% 91
9 84 338 385 Robi 100 A 1,055 9% 59
10 128 452 450 Time dotCom 44 A 109 11% 35
11 148 490 492 KUB 21 A 123 26% 29