Press Releases

DiGi puts the Klang Valley on EDGE

Launch taken to the streets of Kuala Lumpur to provide public a taste of Malaysia's fastest mobile network

Kuala Lumpur, 14 May 2004: - DiGi Telecommunications Sdn Bhd ("DiGi") today launched Malaysia's fastest mobile network commercially with the offering of services on its EDGE (Enhanced Data Rates for Global Evolution) enhanced network in the Klang Valley, promising the highest quality and fastest data transfer speeds currently available in Malaysia.

DiGi's street party cum commercial launch of its EDGE-enabled 3G services was officiated by Dato' Shaziman Abu Mansor, Deputy Minister, Energy, Water and Communication at Kuala Lumpur Plaza. Also present at the launch celebration, was and Dato' V Danapalan, Chairman of the Malaysian Communication and Multimedia Commission.

With EDGE, DiGi's prepaid and postpaid customers can now access mobile multimedia content at speeds comparable to broadband services. A number of improved services are available, like high speed mobile internet, Java and multiplayer games, news and financial services, as well as a range of other useful information.

Speaking at the launch, Mr. Tore Johnsen, Chief Executive Officer of DiGi said "If there's anything that's consistent in this digital age we now live in, it's the need for speed. Be it internet, email, music, text, multimedia messaging or video, people on the go want answers, information and entertainment. Speed, has nothing to do with living life at a frenetic pace. Speed with EDGE offers efficiency and quality."

"We at DiGi pride ourselves on exceeding our customers' expectations. That is - to go further and faster with greater efficiency," he added. "I firmly believe that EDGE will offer services that will be all things to all people. We were therefore determined that our launch would not happen in a secluded ballroom instead, as you can see is a celebration on the street. Here we can reach out to the whole cross section of people; AND far more importantly, they can reach out to us."

Simultaneously, DiGi launched its Traffic Info service, which provides an overview of real-time traffic conditions on selected Klang Valley roads. Colour images captured by cameras at selected locations, are sent to customers' phones, enabling them to avoid congested areas and delays.

Mr. Johnsen also announced DiGi's newly developed icon based portal. "The icon based WAP portal is significantly improving the usability of the mobile internet services, and this will accelerate the take up rate among consumers" he explained.

Although the speed and quality is improved, the services on EDGE will cost no more than the rates DiGi currently charges for its GPRS services. For the moment, MMS and traffic information content is available, free of charge.

To lend an air of festivity to the street party, pulsating performances by renowned local artistes like Resh Monu and ASEANA thrilled members of the public who thronged the party. EDGE- enabled handsets, were amongst the many valuable prizes that were given away to the exciting contests, including "Finding Mr. DiGi" and a photo competition.

About DiGi

DiGi is a leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use wireless services to simplify and enrich the lives of its customers. We create value for our customers by selecting the most appropriate cutting edge technology so that they benefit from products and services that give them choice, convenience and control.

We have an established presence as a leader in voice and data prepaid services with a number of firsts that have set industry benchmarks for creativity and innovation. These services are offered under the Beyond Prepaid brand name. Our postpaid service under the Horizon Postpaid and Discover Business Solutions brand names deliver high quality voice as well as value-added mobile content and data services to both individual and corporate customers.