10 November 2020

Digital Media Specialist

Marketing & Distribution
Full Time
Malaysia, Shah Alam

Looking for a candidate to drive digital marketing efforts through paid & bidded media. Optimize acquisition through digital platforms. Lead and strategize for the best use of media through innovation.

Job Responsibilities

  • To champion and develop a comprehensive Digi’s bidded media strategy that covers awareness and brand building to digital acquisitions through remarketing.

  • Make decisions on media budget allocation and media selection within the agreed scope of each campaign.

  • Supervise team/agency to optimize all media buying and execution to ensure efficiency and deliverables in time.

  • Plan and manage all media buys and ensure through gap analysis, that the corrective performance initiatives are performed within cost effective targets.

  • Work closely with the digital engagement team to plan and implement / execute online marketing campaigns.

  • Develop a comprehensive knowledge of trends and emerging technologies in the digital media space.

  • Experiment with and recommend alternative ways to leverage digital media to the advantage of our customers, programs and values.

  • Translate efforts and achievements on bidded media through comprehensive reports for stakeholders at all levels of management, internally and externally.

Requirements

  • Experience in media planning or as a media specialist (preferably in digital).

  • Analytical and a strong problem solver, who thinks quick on their feet.

  • Proven ability to build consensus and work effectively within a cross-departmental team

  • Google Certified. Facebook Blueprint Certified or Completed min 80% of Facebook Blueprint Modules.

  • An expert in/possess a deep understanding of paid media/marketing platforms and their respective participants (Search, Bidded, Facebook, YouTube, Twitter etc.)

  • Knowledgeable of programmatic, data management platforms and their related participants and how that can be deployed to drive digital conversions.

  • Possess project management experience, with the multitasking ability to lead and execute multiple time-sensitive projects in parallel.

  • Analytical with mature problem-solving skills.

  • A high intellectual with curiosity, drive, determination, self-confidence.

  • Independent and self-motivated with an appetite for challenges.

  • Possess a good attitude for the dynamic and competitive nature of a telecommunications business.

  • Possess a passion for the dynamic changes and learnings in online media landscape, platforms, formats and technologies including fragments of online media ecosystem.