DiGi customers painted the town yellow with the latest DiGi Prepaid MTV Powerpack

Home
Press Release
May 5, 2005
https://digi.com.my/media/articleURLhereWhichCanbeReallyLong

DiGi customers painted the town yellow with the latest DiGi Prepaid MTV Powerpack

DiGi and MTV keep the town awake all night through with hip and happening youth party

Kuala Lumpur May 6 2005 - Amidst the hustle and bustle of the busy rat race town and the street of Sultan Ismail, DiGi together with MTV painted the town yellow to celebrate its partnership with MTV and the launch of its new DiGi Prepaid MTV Powerpack.

For this purpose, a thousand youths were treated to a sumptuous food and a host of fun activities to celebrate this launch. Part of the programmes lined up for the night were performances by local artistes like Sasi the Don, Pop Shuvit, Phlowtron and VE who kept the crowd swinging their hips to rock, R&B and hip hop numbers.

The fun continued with fire breathers and dancers with drums and kabanas together with shadow dances, mime acts, capoeira performance, breakdance performance, rap competition and more electrifying performances by Vespertine and Tempered Mental.

DiGi customers were invited to the party via SMS broadcasts and at the party, they were also allowed to enjoy the experience of the new service package. DiGi Prepaid MTV Powerpack is loaded with attractive offers which the youths will never stop talking about like FREE unlimited SMS to Friends & Family numbers all day long, FREE unlimited MTV downloads, FREE daily MTV gossips via SMS, an exclusive WAP portal, exciting web portal, special invites to parties, movies, concerts and other cool events among others. It also allows the youth to expand their friends' network, share ideas, experiences and exciting services like Friend Finder, Bubble Talk, and LifeLogger. This can be enjoyed by prepaid customers nationwide.

"DiGi being creative and innovative with a lot of fun elements now provides our young customers with new exciting experiences together with MTV, weaving them into the youths' mobile lifestyle. DiGi is again the first to shout out a product tailored for the youths and is exhilarated to announce this partnership with MTV, one of the most powerful and connected youth brands in the world," said Mr. Chee Pok Jin, DiGi's Chief Marketing Officer.

Commenting on the DiGi-MTV partnership, Mr. Lee Cheok Yew, Executive Vice President, Southeast Asia and Digital Media, MTV Networks Asia said, "Today's announcement is about joining hands with DiGi to reach young people in Malaysia in a unique way. We are excited by the breath and depth of this partnership that covers a multitude of youth platforms ranging from on-air, on-the-ground, on-line and on-the-move (mobile) elements that our target audience can associate closely with."

In addition, the youths can also savour this fun-loaded offerings through a monthly subscription fee of RM5 will be charged for the package and RM2 for first time activation fee. RM5 is a special introductory subscription fee, while the RM2 first time activation fee will be waived for early birds who activate within the month of May and June. This package is available to all DiGi Beyond prepaid customers through subscription, and all DiGi's existing Prepaid Plus customers who subscribes to this package will automatically be converted to the Beyond prepaid tariff plan. The DiGi Prepaid MTV Powerpack is retailed at RM18.

About DiGi

DiGi is a leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use wireless services to simplify and enrich the lives of its customers. We create value for our customers by selecting the most appropriate cutting edge technology so that they benefit from products and services that give them choice, convenience and control.

We have an established presence as a leader in voice and data prepaid services with a number of firsts that have set industry benchmarks for creativity and innovation. These services are offered under the Beyond Prepaid brand name. Our postpaid service under the DiGi Postpaid and DiGi Business brand names deliver high quality voice as well as value-added mobile content and data services to both individual and corporate customers.

About MTV Networks Asia Pacific

MTV is the world's largest television network and the leading multimedia brand for youth. It is also Asia's Most Watched Music Channel in Asia Pacific (PAX 2004), viewed by more young adults than any other music channel. In 2004, MTV was named 'World's Most Valuable Media Brand' for the fifth consecutive year, ranking in the top 50 of The World's Most Valuable Brands overall (research by Interbrand in cooperation with BusinessWeek). MTV Networks Asia Pacific operates ten 24-hour programming services - MTV Australia, MTV China, MTV India, MTV Indonesia, MTV Japan, MTV Korea, MTV Mandarin, MTV Philippines, MTV Southeast Asia and MTV Thailand. Including programming blocks in various parts of Asia, MTV has a combined distribution of more than 180 million homes. MTV Networks International reaches more than 400 million households in 166 territories.