Why was this campaign introduced?

This campaign is introduced to help students from lower-income families, giving them the opportunity to adapt to the new norm of online lessons, e-learning and outside-classroom teaching. It is also in line with the long-term national education agenda to enable a digital learning environment for Malaysia.

In 2020, the Ministry of Education Malaysia launched the Digital Education Learning Initiative Malaysia (DELIMa) platform to help students and teachers embrace digital learning. With the pandemic forcing the shift of teaching and learning to online, this Campaign will provide better digital access to students from the B40 communities.